Almost everyone is familiar with the famous Vitruvian Man drawing. If the name doesn't ring a bell, the drawing certainly would. It was done by Leonardo da Vinci to celebrate the work of Marco Vitruvius, a Roman engineer and architect who lived from 90 B.C. to 20 B.C. Vitruvius wrote a book called De Architectural. In it is a passage called The Planning of Temples. It is here that Vitruvius describes the relative proportions and symmetry of the human body. This inspired Leonardo's famous artwork and it inspired our engineered performance running shoes, the Proportion and the Symmetry

Who are we? We're just people who've made some shoes. Running shoes.

Lots of 'em. For quite a while. Famous brands. Famous names. Famous feet. Then something occurred to us while we were toiling away bringing the ideas of others to fruition. Their focus was in the wrong direction. Their ideas are of shiny materials. Their ideas are about new goofy gizmos dubbed "technology". Their ideas are meant to sell shoes. Their ideas are meant to sell more shoes than the competition. This is called "gaining market share". And that's what it's all about, for them.

For us, it's all about making the best possible running shoes that we can.

As we've noted, we've got some experience to help us. Trying to keep a bunion from getting irritated. Trying to squeeze out that last gram of weight. Trying to keep the cushioning from fading before hitting the finish line. Been there, done that.

Most athletic shoe brands have their "gimmick". You know, a midsole with a capsule full of air, jelly, water, etc. Cool looking doo-dads that are molded into the upper. Special space-age polymer stabilizing bars, pods, posts, etc. Funky lacing systems or no laces at all. Doesn't it make you wonder who's right? What really works?

Let's take a look at the technology that goes into every Vitruvian Running shoe, or maybe we should say "lack of technology".